Case Studies

Real-world examples of brand strategy, photography, and video production by Hawkins Co. Explore selected case studies across hospitality, corporate, fitness, and creative brands—focused on clarity, visual direction, and long-term brand value.

Embody by Shelly

Client: Fitness Coach / App Founder
Industry: Fitness / Digital Products
Scope: Branding, photography, creative direction

The Challenge

  • Personal brand lacked cohesion across app, marketing, and visuals

  • Needed imagery that felt credible, modern, and trustworthy

The Approach

  • Defined a clear visual tone aligned with her audience

  • Produced brand photography designed for app, website, and marketing

  • Ensured visual consistency across all touchpoints

The Outcome

  • Stronger brand alignment across her platform

  • Professional, cohesive visual identity

  • Assets designed to scale as the brand grows

“The goal wasn’t viral content—it was brand trust.”

508 Craft House

Client: 508 Craft House
Industry: Hospitality
Scope: Photography, video, visual direction

The Challenge

  • The restaurant had quality food and atmosphere, but its visuals didn’t reflect the experience

  • Needed assets that could be used across the website, Google, and social platforms

The Approach

  • Shot lifestyle-focused photography highlighting atmosphere, not just food

  • Produced cinematic video emphasizing mood, motion, and experience

  • Created a visual asset library usable across multiple platforms

The Outcome

  • Elevated brand perception online

  • Cohesive visuals for marketing, website, and promotions

  • Assets designed for long-term use, not short-lived trends

“Rather than chasing trends, the focus was on creating timeless, high-quality assets that reflected the in-person experience.”

Xylem Kendall

Client: Xylem Kendal
Industry: Commercial/Corporate
Scope: Photography, video, visual direction

The Challenge

  • Needed professional headshots for employees across multiple teams.

  • Required consistency across all portraits while working on-site.

  • Had to minimize disruption to the workday while maintaining quality.

The Approach

  • Implemented a repeatable on-site lighting and portrait system.

  • Directed subjects to balance professionalism with approachability.

  • Worked in coordination with an external advertising agency as a production

The Outcome

  • Cohesive, consistent headshots across the organization.

  • Portraits suitable for website, internal communications, and marketing use.

  • Efficient execution within a multi-vendor, agency-led environment.