Hawkins Co. is a brand strategy, content production, and social media management company.

We help businesses:

• Understand how they are perceived

• Clarify their brand positioning

• Produce professional photo and video content

• Maintain a consistent, strategic social media presence

Our work is designed to build recognition, trust, and authority over time — not chase short-term trends.

Hawkins Co. offers the following services:

Brand Strategy

• Brand positioning and messaging

• Brand clarity and perception audits

• Content direction and narrative development

• Visual identity guidance

Photography Services

• Brand photography

• Corporate and executive headshots

• Lifestyle and editorial photography

• Event and conference photography

• Product and service-based photography

Video Production Services

• Short-form social video (Reels, Shorts, TikTok)

• Brand story and overview videos

• Interview and testimonial videos

• Long-form YouTube and educational content

• Event and conference video coverage

Social Media Management

• Content planning and scheduling

• Caption writing

• Brand voice consistency

• Platform optimization

• Strategy oversight and refinement

Brand Management is Hawkins Co.’s ongoing monthly service where we manage and execute your brand’s social media presence.

This includes:

• Monthly content planning

• Caption writing

• Scheduling and publishing

• Brand consistency across platforms

• Strategic oversight

Hawkins Co. offers three Brand Management tiers. Each tier reflects a different level of involvement, responsibility, and execution.

Tier 1 – Full Brand Leadership

$2,500/month

This tier is designed for brands that want Hawkins Co. actively managing and executing their brand presence.

Includes:

• Brand strategy oversight

• Messaging and positioning leadership

• Content direction and planning

• Ongoing brand refinement

• Strategic reviews and adjustments

• Social media management and execution

• Content coordination and publishing oversight

• Monthly Content Creation

For brands with an existing internal or external social media team, this tier can be structured to focus on brand leadership and strategic direction, while maintaining alignment with the existing team.

Tier 2 – Brand Direction & Consistency

$1,500/month

This tier is for brands that need clarity, structure, and consistency without hands-on execution.

Includes:

• Brand positioning and messaging guidance

• Monthly Content Creation

• Content direction and narrative structure

• Visual and tonal consistency oversight

• Strategic recommendations for content usage

• Ongoing brand refinement and consultation

Does not include:

• Social media management

• Posting, scheduling, or caption writing

Tier 3 – Brand Foundations

$950/month

This tier is designed for brands that want strategic alignment without ongoing management.

Includes:

• Brand alignment and positioning support

• Content usage guidance

• High-level recommendations for brand consistency

• Strategic insight without execution

• 10 Short-Form Videos per month

Does not include:

• Social media management

• Posting or scheduling

Is social media management included?

Social media management and execution are included only in the Tier 1 – Full Brand Leadership engagement.

In certain cases, Hawkins Co. may operate in a leadership and advisory capacity alongside an existing internal or external social media team.

Yes.

Photography services can be booked as:

• One-time brand shoots

• Quarterly content sessions

• Event or conference coverage

Photography pricing varies based on:

• Scope

• Usage

• Location

• Deliverables

Yes.

Video production can be booked separately and includes:

• Short-form content creation

• Brand overview videos

• Interviews and testimonials

• Long-form YouTube content

• Event documentation

Pricing depends on:

• Length and format

• On-site requirements

• Editing complexity

• Usage rights

We primarily manage:

• Instagram

• Facebook

• LinkedIn

Additional platforms may be added depending on strategy.

Paid ad management is available only after brand clarity and content systems are established.

Ad management is offered as an add-on and typically ranges from:

• $400–$600/month (management fee)

Ad spend is paid directly by the client.

Website projects are offered as separate, project-based services.

We specialize in:

• AI-assisted website builds

• Brand-focused web design

• Content-driven site structure

Hawkins Co. works best with:

• Established service businesses

• Medical and aesthetic brands

• Professional service providers

• Boutique hospitality brands

• High-end real estate teams

Hawkins Co. serves:

• Hampton Roads, Virginia

• National clients across the United States

The best way to get in touch is through our website.

Use the contact form on the Contact page to tell us a bit about your business, your goals, and what you’re looking for. From there, we’ll review your message and respond with next steps or a recommendation on how we can help.

We don’t believe in high-pressure sales calls. Every conversation starts with clarity, not obligation.